Brian Stinar, owner of Noventum Custom Software will be speaking about the how, when, and why of creating successful business offers. Here’s his description of the talk. Please join us to learn more about this important tool.

My name is Brian Stinar, and I own Noventum Custom Software. Noventum started with me doing absolutely everything. Since then, I hired two programmers. Now, about half of my time is spent on sales, marketing, and management, and the other half on programming. My time is best spent writing, and determining when to write, an offer. Offers are what result in expanding existing customers, and finding new customers. During this short talk, I will describe the absolutely necessary components of an offer, as well as very good things to include in an offer. I will also cover the difference between an offer which refines an existing relationship, and an offer which establishes a new relationship. Lots of examples, with actual terms, will be provided as examples. I plan on speaking for 10-20 minutes, showing example offers, and then allowing the rest of time for questions and discussion.